CASE STUDY: VODAFONE
The brief
Canvas was hired as Digital Producer / UX Designer. Canvas was responsible for the close liaison with Vodafone to enable their loyalty programme VIP. (now retired).
The strategy was to move customers to an online environment – away from contact centre and retail- a such a digital engagement platform was defined to reward customers.
In order to get to the VIP site, we needed to improve the sign-up forms – Streamline registration.
The success of the Streamline registration led to an improved conversion rate of 80%+ and VIP ran for over 4 years.
Wireframes for streamlining customer registration
Redesigning the registration process
There are multiple pain points in the current registration process.
Remove unnecessary fields
Reorder fields in the most logical order
Group fields to help guide the customer through the registration process
Improve signposting to inform customer along the journey