CASE STUDY: EDINBURGH FRINGE FESTIVAL

The Brief

This project was politically sensitive and had to be turned around in 2 months, including all concept, design and functional specification work. In 2010 the Edinburgh Fringe Festival website crashed and failed causing headline news that affected the ticket sales of all performances.

The goal was to deliver a 2 year website update working with a ticket sales back end. A new, easy to use mobile and desktop e-commerce website was needed.

The first stage was to update the Consumer facing website to have adverts. The second was for venues to sign up to the site to manage their individual spaces and let performers buy spaces.

Using Axure we created a working prototype for the interface designer to work with.

The site remains very similar to the IA we created and has significantly changed the way tickets are sold.

EdFringe Annual Report 2011:

"In January 2010 work commenced on a new website for the Fringe Society. The first phase of the site was launched successfully in June and quickly proved to be useful and effective. Supported by Scottish Enterprise and EventScotland, this two year redevelopment will continue to build on the success the
site achieved in 2010, enabling greater intuitive access to our services for the audience members as well
as performers, venues, producers, members and the media in 2011
and beyond."

• Total web sales were 542,729 tickets.

• This represents 66% of total ticket sales.

• 11 million website views.

• 800,000 unique visits.

• 7 terabytes of data served.

• 45 million advert impressions.